MAN506 Study Guide - Final Guide: Letterheads, Performance Appraisal, Cost Leadership
Document Summary
P a r t 2 m a c r o t h e o r i e s. Encoding + decoding (perceptual limitations: selective perception and retention): Finds out how our messages are being received. Feedback = communication so also subject to distortion! Messages are internal and external distributed throughout sources the company. Organisations are seen as rational information processing systems. Can identify where things have gone wrong and improve your changes of your message being understood. Organising: messages that establish the rules and regulations of an environment; define and clarify tasks, develop work instructions, evaluate task accomplishment. Relationships: communication that helps individuals define their roles, establishes human interactions which makes organisation aspect of the firm possible. Load: number of messages moving through the communication system: optimum volume, rate, complexity of messages. Overloading generates stress and strains the capacity of individuals to deal with information. Direction: horizontal, upward, downward, external may not be this simple (grapevine effect)
