TOUR1000 Lecture Notes - Lecture 11: Transportation Planning, Team Building, Travel Technology
Lecture Wk11: Events
Why are events important?
• Central to our culture more than ever before
• Increases in leisure time, discretionary spending > increase in public events, celebrations
and entertainment
• Governments and businesses
~ economic development, nation building, and destination marketing strategies
The MICE Industry
• M = Meetings - group of people coming together to discuss or exchange information
• I = Incentive Travel - leisure tips which may be connected to business performance,
organisational goals
• C = Conventions - primary objective is to attend educational sessions, participate in
meetings, socialise, network, or attend other organised events
• E = Exhibitions & Events - the presentation of products and services to an audience with
the objective of inducing a sale, or informing visitors
•
Wide Ranging Terminology:
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• Seminar
• Conference
• Congress
• Fair
• Exposition
• Symposium
• Product launch
• Public show
• Trade show
• Corporate show
• Festival
• Celebration
Collaboration Between T, H, E
• Tourism:
~ transportation
~ destination marketing
~ destination creation
~ tourism activities
• Hospitality
~ accommodation
~ food & beverage
~ entertainment
~ gaming
~ recreation
Key stakeholders in MICE
• Convention and visitors bureaus (CVBs), aka destination marketing organisations (DMOs)
• Associations
• Corporations
• Venues
• Destination management companies (DMCs)
CVBs/DMOs
• Represent the destination
• Solicit MICE business, market to tourists
• Act as intermediary between MICE groups and qualified local providers
DMCs
• Specialise in the design and delivery of events, activities, tours, staffing and
transportation utilising extensive local knowledge, expertise and resources
• Work cooperatively with airlines, hotels, resorts, convention centres, alternative venues
and transportation companies
• Refer to the entire activities and services for a client as a "program"
• Important element in incentive travel
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Document Summary
Why are events important: central to our culture more than ever before. Increases in leisure time, discretionary spending > increase in public events, celebrations and entertainment: governments and businesses. ~ economic development, nation building, and destination marketing strategies. The mice industry: m = meetings - group of people coming together to discuss or exchange information. Symposium: product launch, public show, trade show, corporate show, celebration. Key stakeholders in mice: convention and visitors bureaus (cvbs), aka destination marketing organisations (dmos, associations, corporations, venues, destination management companies (dmcs) Cvbs/dmos: represent the destination, act as intermediary between mice groups and qualified local providers. Sight-seeing options: hotel and event venue selection, creative itineraries, event production, team building activities, meeting support services, transportation planning and delivery, dining programs, entertainers, vip services, budgeting and resource management. Sports facilities, arena, stadium: convention centres, multipurpose facilities, hotels, resorts, casinos, restaurants, music venues, theatres, cruise ships, theme parks, nightclubs, parks, nature reserves, zoos.
