MKF2111 Lecture Notes - Lecture 2: Appraisal Theory, Pleasure, Motivated Reasoning
22 Aug 2018
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Motivation = inner state of arousal, that creates the energy to achieve a goal. But this motivation can be motivated reasoning (bias/unfair process information to reach desire: felt involvement: psychological experience of the motivated consumer (self-attachement or interest in an activity or an offering. Factors that influence motivation: personal relevance = something that has direct bearing and significant implications in your lives. Need = internal state of tension (hungry) caused by disequilibrium from desired state. Need can be activated by commercial cues, social cues, and physiological cues. Abraham maslow"s hierarchy of need= lower needs must be fulfilled in order for higher level need to be pursued. 2 hierarchy order may not be fixed across culture. Social needs: need other individual to fulfill these needs. Non-social needs: do not need other individual to fulfill. Symbolic need: relates with how we perceive ourselves, and how other perceive ourselves. Goals: outcome that we would like to achieve.
