MGMC02H3 Chapter Notes - Chapter 2: Motivated Reasoning, Self-Actualization, Appraisal Theory
Document Summary
High-effort behaviour more motivated and willing to spend time and energy. High motivation more attention, thought, understanding, evaluating, remembering. Low motivation little effort to processing info and making decisions: processing information: Motivated reasoning processing information in a way that allows consumers to reach the conclusion that they want to reach: felt involvement self-reported arousal or interest in an offering, activity, or. Enduring involvement long-term interest in an offering, activity, or decision decision. Mgmc02 chapter 2: motivation, ability, and opportunity: Motivation an inner state of arousal that provides energy needed to achieve a goal. Consumers can be motivated to engage in: Situational (temporary) involvement temporary interest in an offering, activity, or decision, often caused by situational circumstances. Cognitive involvement interest in thinking about and learning information pertinent to an offering, activity, or decisions. Affective involvement interest in expending emotional energy and evoking deep feelings about an offering, activity, or decision.
