ECON 1 Chapter Notes - Chapter 1: Opportunity Cost, Sunk Costs

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18 Jan 2017
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Economics = study of how people make choices under conditions of scarcity and the results of those choices for society. Scarcity principle/ no-free-lunch principle = scarcity makes trade-offs necessary, although we have boundless needs and wants, the resources available to us are limited. So having more of one thing usually means having less of another. The cost-benefit principle = an individual or a firm or a society should take an action if, and only if, the extra benefits from taking the action are at least as great as the extra costs. Rational person= someone with well-defined goals who tries to fulfill those goals as best he or she can. Economic surplus= the benefit of taking an action minus its cost. Opportunity cost= value of what must be forgone to undertake an activity. Pitfall 1: you measure costs and benefits as absolute dollar amounts, not proportions ($ amounts, not %)

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