COM 1000 Chapter 11: CH11
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Who says something determines who will listen. Source credibility- the audie(cid:374)(cid:272)e"s per(cid:272)eptio(cid:374) of (cid:455)our effe(cid:272)ti(cid:448)e(cid:374)ess as a speaker. Ea(cid:272)h perso(cid:374) (cid:373)a(cid:455) ha(cid:448)e a slightl(cid:455) differe(cid:374)t per(cid:272)eptio(cid:374) of a speaker"s (cid:272)redi(cid:271)ilit(cid:455) Credibility arises from: speaker, topic, situation, message. Its not something a speaker possesses; the audience determines credibility. Four of the most important dimensions of credibility are competence, trustworthiness, dynamism, and common ground. 3 of these relate to the speaker. Competence- the degree to which the speaker is perceived as skilled, reliable, experienced, qualified, authoritative, and informed; an aspect of credibility. A few of these things might make a speaker credible. Words, skillful use of technology, and an air of authority convey your own competence as a speaker. Become familiar enough with your information and speech that you do not have to rely on extensive notes. Make yourself comfortable with the speaking situation. Trustworthiness- the degree to which the speaker is perceived as honest, fair, sincere, friendly, honorable, and kind.
