COM 1000 Lecture 11: Chapter 11
Document Summary
Once you introduce something, something correlated to it should happen. Source credibility- the audience"s perception of your effectiveness as a speaker. Competence- the degree to which the speaker is perceived as skilled, reliable, experienced, qualified, authoritative, and informed; an aspect of credibility. Trustworthiness- the degree to which the speaker is perceived as honest, fair, sincere, honorable, friendly, and kind; an aspect of credibility. Dynamism- the extent to which the speaker is perceived as bold, active, energetic, strong, empathic, and assertive; an aspect of credibility. Common ground- the degree to which the speaker"s values, beliefs, attitudes, and interests are shared with the audience; an aspect of credibility. Sleeper effect- a change of audience opinion caused by the separation of the message content from its source over a period of time. Personal experience- your own life as a source of information. Reference librarian- a librarian specially trained to help you find sources of information.
