MKT 3410 Chapter : MKT 3410
Document Summary
He said its easy to fill a stadium once, but each time its hard . He saw that basketball would get bigger than it was and it needed to go to miami. He said sports marketing is just about sagacity. : sagacity example by louis, nike taking swoosh off bottom of shirt and putting it on the chest. And, the only reason we know about ted turner is because of exposure. Active and innovate an idea: dictionary definition: foresight, discernment, or keen perception; ability to make good judgments, seeing a trend and executing it! Execute your idea and fulfill what you start: roger goodell rewiring stadiums so you can use your phones for fantasy football ect. Enhancing technology: tommy karam wanted to turn lsu scoreboard into a marketing opportunity by putting ads on it using triplicates (3 rotations: purple, purple and tiger stadium, then purple, tiger stadium and a company"s name).
