MKT 3410 Chapter : Sports Marketing 3410
Document Summary
Sagacity: a vision for the future; being able to see how things will play out. 80 times: ex: nike swoosh (moved logo from bottom where it would get tucked into pants to chest, ex: ted turner bought tv station, then bought the braves, then marketed his. Jordan with pierced ear & shaved head; bobby knight brought visibility to texas tech basketball: none of this works if you don"t have success or credibility. Adidas at the olympics, brian urlacher wore vitamin water hat to post game interview which competes with nfl sponsor gatorade, How tiger protected his image to let him because they thought it was a way for him to increase publicity for his trainer who was quoted in the article. Enquirer followed dark, but they sent a letter saying they had photo evidence they were willing to publish, so woods agreed to the interview. Media says woods approached them with idea for article, denied that a deal was made.
