RECR 323 Chapter Notes - Chapter 9: Poster Session, Master Sergeant, Focus Group

• School: Chico State University
• Department: Recreation and Parks Management
• Course: RECR 323
• Professor: Kelli Mc Crea

Document Summary

Ancillary programs/events: outside, on the side , in conjunction w/main event that pro. Companion programs: companion programs: special programs/events created/coord. to entertain/occ. accompanying persons while main event takes place. Aka spouse, fam, leisure, partner, companion, & accompanying programs. Provide imp. rev. to hosting org: combo of sightseeing tours highlighting destination/series of pres. paralleling programming provided for main delegate. Must be selected based on sound mkt. research. Must meet needs/desires of main delegate/accompanying person & add value to event exper. Gender-neutral: examine history of companion programs for partic. event/analyze demographics of potential program partic. Use cust. relations mgmnt software sol. (crms) Survey attendees/convene focus group of past companion program partic. Scheduling considerations: should be sched. concurrent w/main event. Shouldn"t conflict w/delegate"s sched. of free time /detract from delegate"s partic. in main event. Consid. ppl traveling thru numerous time zones: inc. entertaining orientation program on host country"s cult. Goody bags /prizes: ec should merge ancillary event w/main event.