MKG 300 Chapter Notes - Chapter 11: Applied Digital Data Systems, Pepperidge Farm, Electronic Data Interchange
13 Sep 2016
School
Department
Course
Professor
Document Summary
Logistics is the transporting, storing, and handling of goods in ways that match target customers" needs with a firm"s marketing mix- both within individual firms and along a channel of distribution. Physical distribution is another common name for logistics. U. s. and europe spend 9-15% of gdp on logistics related costs. Latin america and africa costs are 30% or more. Customer service level: how rapidly and dependably a firm can deliver what they, the customers, want. Pd is part of marketing that is invisible to most consumers. It only gets their attention when something goes wrong. Most pd decisions involve trade-offs between costs, the customer service level, and sales. Physical distribution concept focuses on the whole distribution system. Traditionally, responsibility for different logistics activities was spread among various departments in a firm. Now, firms works together to decide what aspects of service are most important to customers at the end of the channel.
