MKT 337 Lecture Notes - Lecture 11: Electronic Data Interchange, Hyperloop, Order Processing
Document Summary
Logistics: the tra(cid:374)sporti(cid:374)g, stori(cid:374)g, a(cid:374)d ha(cid:374)dli(cid:374)g of goods i(cid:374) wa(cid:455)s that (cid:373)atch target custo(cid:373)ers" (cid:374)eeds with a fir(cid:373)"s (cid:373)arketi(cid:374)g (cid:373)i(cid:454). Physical distribution: another name for logistics: physical distribution accounts for a large portion of the marketing budget. Hyperloop, can be used to transport products and goods. Logistics: how to get raw materials to the factory and products to the customer. Care must be taken in determining the correct amount of customer service based on profit margins, needs, Areas where computers help pd service: continuously updated information systems, electronic data interchange. Product availability: false expectations about delivery speed, selling products that are not available, running out of popular products. Intentional delays in order confirmation: shifting of burden of holding inventory. The connected chain of all of the business entities, both internal and external to the company, that perform or support the logistics function.
