SOSC 1000 Chapter Notes -International Air Transport Association, Dubai International Airport, The Emirates Group

• School: York University
• Department: Social Science
• Course: SOSC 1000
• Professor: Terry Conlin

Document Summary

Starting with its debut in 1985, emirates, currently the world"s third largest airline, is a company which has mostly seen success throughout its lifespan. It is a prime example of an organization which has generally been very successful in incorporating its public relations programmes and has thus excelled in brand image and corporate reputation. This report will discuss and analyse the various public relations strategies incorporated by the dubai-based emirates airline with a primary focus on its media relations, community relations, and consumer relations. The extent to which emirates has been successful in applying its public relations programmes will also be determined: background. Emirates airline, a dubai-based major airline, is globally recognized to be one of the most successful and largest airlines. Emirates is chiefly recognized for its excellent level of customer service, notably rapid growth, and consistent profitability. After gulf air announced it would reduce its operations and services in dubai, emirates first conducted its business operations in.