SOC317H5 Chapter Notes - Chapter RITZ: George Ritzer, The Lexus And The Olive Tree, Specialty Coffee
Document Summary
Mcdonaldization: the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of american society as well as the rest of the world. A computer programmer compiled a visualization of all mcdonald"s locations in the. United states and reported that it is impossible to get farther than 115 miles from a. Mcdonald"s has been expanding its offerings with increased emphasis on its mccafe coffees: mcdonald"s began to compete with starbucks in 2007 by offering its own line of specialty coffee, before long, was engaged in a coffee war . Mcdonald"s is also employing 21st-century technologies to remain it"s premonition position. More than 11,000 us locations now have wi-fi access. Mcdonald"s and mcdonaldization have had their most obvious influence on the restaurant industry and, more generally, on franchises of all types: 1. In 2014, small franchises generated about . 1 trillion in business in the.
