Sociology 3306A/B Chapter Notes - Chapter 7: Social Desirability Bias, Response Bias, Content Clause
10 Apr 2020
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Open-ended (free-response) question: survey questions that require respondents to answer in their own words. Closed-ended (fixed choice) question: survey questions that require respondents to choose responses from those provided. Direct question: survey questions in which there is a direct, clear link between what is asked and what a researcher wants to know. Indirect question: questions in which the relationship between a researcher"s objectives and the questions asked is not obvious. Response format: form of the response categories in closed-ended questions. Likert response format: the order responses to individual items (i. e. strongly agree, agree, neutral, etc. ) Focus group: method of data collection in which an interviewer moderates a relatively unstructured discussion on a general topic among a small group of participants. Double-barreled question: survey question in which two separate ideas are erroneously presented together in one question. Leading question: survey question that suggests a possible answer or makes some responses seem more acceptable than others.
