Sociology 3306A/B Lecture 4:

• School: Western University
• Department: Sociology
• Course: Sociology 3306A/B
• Professor: Teresa Abada

Document Summary

The researcher"s side of the q&a process is entirely scripted. The questions means the same thing to every respondent, and appropriate responses are communicated consistently to all respondents. Appropriate responses are communicated consistently to all respondents. Inadequate wording: singular words (asking age? or reason last saw doctor? ) Repeat the answer options they have after reading each question. Flow questions should flow smoothly and easily, and be easy to read: use words that are universally understood, and do not have multiple meanings. Avoid multiple question (asking multiple questions within a single one) Reasons respondents report inaccurately: they do not understand the question, they do not know the answer, they cannot recall it, although they do know it, they do not want to report the answer. Social desirability: minimize a sense of judgement; maximize the importance of accuracy, use self-administered data collection procedures, confidentiality and anonymity, some questions probably can"t be asked.