Media, Information and Technoculture 2153A/B Chapter Notes - Chapter 6: Mass Communication, Connotation, Denotation

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 2153A/B
• Professor: Paul Aitken

Document Summary

Stuart hall- encoding and decoding chapter 6 notes. Mass communications research has conceptualized the process of communication in terms of circulation: this has been criticized for its linearity. The structure is much more complex: production, circulation, distribution, consumption, reproduction. The process requires its material instruments (means) and its own set of social (production) relations. It is in the discursive form that the circulation of the product takes place. If no meaning is taken in the product, there is no consumption. Events can only be signified within the aural-visual forms of the televisual discourse. Broadcasting structures must yield encoded messages in the form of a meaningful discourse. I(cid:374) a (cid:858)deter(cid:373)i(cid:374)ate (cid:373)o(cid:373)e(cid:374)t(cid:859) the stru(cid:272)ture plays a (cid:272)ode a(cid:374)d yield a (cid:373)essage: at another determine moment, the message, via its decodings, issues into the structure of social practices. Televisual sign is complex: constituted by two types of discourse. Translates a 3 dimensional world into 2 dim.