SOCA02H3 Chapter Notes - Chapter 2: Social Desirability Bias, Face Validity, Simple Random Sample
Document Summary
Soca02- scp; chapter 2 relativism: belief that there is no ultimate truth or single, unchangeable truth about anything- all things are either true or false relative to particular standards. An indicator has high face validity when it seems to fit with our mental image of the concept it is supposed to measure; ex. years of schooling educational attainment. Most researchers are concerned primarily about respondent biases: Acquiescence bias: checking off answers to questions without thinking about them. Any set of questions administered to a group of people. Not all meet the standards of a survey, including design of questions, goal of collecting data rather than manipulating people (cover for sale pitch), method of administration, and how sample is chosen issues in survey question design: Double-barrelled questions- having 2 or more referents and can be answered honestly in more than one way.
