PSYB10H3 Chapter Notes - Chapter 9: Normative Social Influence, Social Proof, Muzafer Sherif
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I have worked hard to compress 40+ pages of the textbook into just 6 pages. These notes should help you 4. 0 your exam enjoy! Social influence: the many ways that people affect one another, including changes in attitudes, beliefs, feelings, and behaviour that result from the comments, action, or even the mere presence of others. We influence each other consciously and unconsciously (such as a unconscious grin when seeing someone we like). Conformity: changing one"s behaviour or beliefs in response to explicit or implicit pressure (whether real or imagined) from others. Compliance: responding favorably to an explicit request by another person. Obedience: in an unequal power relationship, submitting to the demands of the more powerful person. Humans have a tendency to reflectively mimic the posture, mannerisms, facial expressions, and other actions of those around us as part of our automatic mimicry. The second reason we reflexively mimic is to prepare for interaction with the mimicked through establishing some rapport.
