PSYB10H3 Chapter Notes - Chapter 9: Social Influence, Ideomotor Phenomenon, Milgram Experiment
Document Summary
This chapter explores the different types of social influence- implicit and explicit- operating in everyday social life. Social influence- the many ways that people affect one another, including changes in attitudes, beliefs, feelings and behavior that result from the comments, actions or even the mere presence of others. There are several types of social influence, and the one most familiar to the average person is conformity. Conformity- (cid:272)ha(cid:374)gi(cid:374)g o(cid:374)e"s (cid:271)eha(cid:448)ior or (cid:271)eliefs i(cid:374) respo(cid:374)se to e(cid:454)pli(cid:272)it or i(cid:373)pli(cid:272)it pressure (whether real or imagined) from others. Compliance- when conformity pressure is explicit, it shades into another type of social influence called compliance- responding favorably to an explicit request by another person. Usually with someone with more power than you. Obedience- in an unequal power relationship, submitting to the demands of the more powerful person. Example- 1930s train station was all men in hats however now the workforce has evened out, and the hats went out of fashion.
