SOC100H5 Chapter Notes - Chapter 12: Coordinate Time, Arpanet, Watching Movies
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SOC100H5 Full Course Notes
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Canadians on average spend more than three hours watching television, two-and-a-half hours listening to the radio, and just under an hour reading. Adding time spend on the internet, watching movies, listening to music, and playing video games, about 40% of our time is spent interacting with the mass media (more than we spend sleeping, working, or going to school) In most people, much of their reality is media-generated; Mass media refers to print, radio, television, and other communication technologies that reach many people. (also known as mass communication), also refers to the transmission of information from one to another. The word mass implies that media reaches many people, the word media sig(cid:374)ifies that (cid:272)o(cid:373)(cid:373)u(cid:374)i(cid:272)atio(cid:374) does(cid:374)"t take place directly through face-to-face interaction. Instead, technology intervenes or mediates in transmitting messages from senders to receivers. Communication via the mass media is usually one-way, or at least one-sided; there are few senders (or producers) and many receivers (or audience members)
