SOC100H5 Chapter Notes - Chapter 12: Conflict Theories, Social Control
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SOC100H5 Full Course Notes
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Document Summary
Global village is media are extensions of the human body and mind. Instant communication by telegraph made it possible to establish 6 time zones in canada. Mass media: refers to print, radio, television, and other communication technologies that reach many people. Mass media and mass communication are used interchangeably to refer to the transmission of information from one person or group to another. Media signifies that communication does not take place directly through face to face interactions. Technology intervenes or mediates in transmitting messages from senders to receivers. Communication via mass media is a one way, one sided. Receivers cannot exert influence on mass media. They can only choose to tune in or tune out. In the interaction between audience, and media source, the source dominates. Causes of media growth: religious - the protestant reformation. Martin luther wanted people to establish a more personal relationship with the bible. (required learning to read: political - democratic movements:
