PSY 3377 Chapter Notes - Chapter 7: Anterograde Amnesia, Endel Tulving, Donald O. Hebb
3 Mar 2016
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Encoding process of acquiring information and transferring it to ltm. Retrieval process of transferring info from ltm into working memory to become consciously aware of it retrieval affected by the way information was encoded when you learned it. Other examples where memory is better associated with encoding that is based on meaning and making connections. Craik and lockhart early idea linking type of encoding to retrieval. Levels of processing memory depends on depth of processing an item receives. Depth of processing distinguishes between shallow and deep processing. Shallow processing little attention to meaning, like when phone number is just repeated over and over or focus on physical features like upper case lower case letters. Deep processing involves close attention, focusing on an items meaning and relating it to something else deep processing results in better memory than shallow processing. Experiment testing memory following diff levels of processing craik and tulving: Asked: physical features question of a word, question about rhyming.
