PSYC 2360 Chapter Notes - Chapter 7: Ecological Validity, Construct Validity, Content Analysis
24 Jan 2017
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Document Summary
Naturalistic methods can be used to create measured variables for use in correlational and experimental tests of research hypotheses. Naturalistic research: designed to describe and measure the behavior of people or animals as it occurs in their everyday lives. Behavior may be measured as it occurs, or it could have already been recorded by others, or it may be recorded on videotape to be coded at a later time. Observing everyday behavior results in a basic difficulty: the rich and complex data that are observed must be organized into meaningful measured variables that can be analyzed. Naturalistic research approaches are used by researchers in a variety of disciplines. Data that form the basis of naturalistic research methods can be gathered from many different sources in many different ways. Approaches often involve qualitative data, but there are also techniques for turning observations into quantitative data.
