MCS 1000 Chapter Notes - Chapter ch.6: Iso 9000, Disposable And Discretionary Income, Business Marketing

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 1000
• Professor: Sergio Meza

Document Summary

Business marketing: the marketing of goods and services to companies, governments, and not- for-profit organizations for use in the creation of goods and services that they can produce and market to others. Organizational buyers: those manufacture, wholesalers, retailers and government agencies that buy goods and services for their own use or for resale. Industrial firms: organizational buyers that, in some way, reprocess a good or service they buy before selling it again to thee next buyer. Reseller market: wholesalers or retailers that buy physical products and sell them again without any processing. Government units: the federal, provincial and local agencies that buy goods and services for the constituents they service. Organizational buying behaviour: the decision making process that organizations use to establish the need for products and services, and to identify, evaluate, and choose among alternative brands and suppliers . Key characteristics of organizational buying behaviour: demand characteristics: