MCS 1000 Chapter Notes - Chapter 6: Iso 9000, North American Industry Classification System, Quality Management
20 Jan 2017
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Business marketing: marketing of goods and services to companies, governments and not-for-profit organizations for use in the creation of goods and services that they can produce and market to others. Organizational buyers: manufacturers, retailers and government agencies that buy goods and services for their own use or for resale. Divided into three markets: industrial, reseller. Industrial markets: reprocess a good or service they buy before selling it again to the next buyer. Reseller markets: wholesalers and retailers that buy physical products and sell them again without reprocessing. Governmental units: federal, provincial and local agencies that buy goods and services for the constituents they serve. Measuring domestic and global industries, reseller and government. Measurement of industrial, reseller and government markets is an important ste for a firm interested in gauging the scope and size of one, two or all three of these markets in. Naics (north american industry classification system (common system for measuring economic activities in organizational markets)
