MCS 1000 Chapter 6: MCS 1000 - Chapter 6

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 1000
• Professor: Arsenio( Archie) Bonifacio

Document Summary

Business marketing: the marketing of goods and services to companies, governments, and not- for-profit organizations for use in the creation of goods and services that they can produce and market to others. Organizational buyers: those manufacturers, wholesalers, retailers, and government agencies that buy goods and services for their own use or for resale. Industrial firms: organizational buyers that, in some way, reprocess a good or service they buy before selling it again to the next buyer. Resellers: wholesalers or retailers that buy physical products and sell them again without any processing. Government units: the federal, provincial, and local agencies that buy goods and services for the constituents they serve. Organizational buying behaviour: the decision-making process that organizations use to establish the need for products and services, and to identify, evaluate, and choose among alternative brands and suppliers. Derived demand: demand for business products and services is driven by, or derived from, demand for consumer products and services.