FRHD 3070 Chapter Notes - Chapter 10: Content Analysis
19 Dec 2017
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Nonreactive: the people being studied are not aware they are part of a research project. Unobtrusive measures: the measures don"t intrude (another word for nonreactive) Content analysis is a technique for gathering and analyzing the content of text. Coding turns aspects of content that represent variables into numbers, can then analyze the data with statistics. A coding system is a set of instructions or rules on how to systematically observe and record content from text. Measurement in content analysis uses structured observation: systematic, careful observation based on written rules. Coding the visible, surface content in a text is called manifest coding. A coding frame is a list of all possible values that your codes may take. Latent coding is looking for the underlying, implicit meaning in the context of a text. A recording sheet is used to write down what is coded in content analysis. A social indicator is any measure of social well-being used in policy.
