ENT 526 Chapter Notes - Chapter 6: Nanotechnology, Endangerment, The Seller

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Four phases: phase 1: state your business model hypothesis: deconstruct the hypothesis on which the startup was built. Testing your hypothesis with potential consumers can help an entrepreneur understand how important the problem is and how big it can become. The goal of phase 4 is to validate the consumers" problem and confirm the value proposition that is being offered by the product. Mindset for successful selling: good selling versus bad selling. Value selling: is a relationship building process through which the salesperson communicates the potential value of a product or the service to prospective customers. An individual who has a well-developed entrepreneurial mindset focuses on two activities: recognizing and assessing opportunity, a proactive, passionate, persistent, and professional pursuit of the opportunity. Opportunity: there is a good fit between the need in the marketplace and the entrepreneur"s offering: either unmet or underserved or created by new and innovative offering.

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