ENT 526 Lecture Notes - Lecture 5: Business Model Canvas, Customer Development, Business Plan

• School: Ryerson University
• Department: Entrepreneurship and Strategy
• Course: ENT 526
• Professor: Sean Wise

Document Summary

10 x and define what it is! 4 stages customer discovery (where you understand problem and solution) problem solution fit (first milestone) product market fit (2nd milestone where and how to sell it) Stop becoming a startup when you reach product market fit. Business model how the business is run (how the pizza is made) Business plan document that describes the business model. The lean canvas purpose of lean canvas tool to validate your business. A/b test - making only one change at a time, measure the change, optimize. Exam write up a hypothesis and an a/b test lean canvas.