ECN 104 Chapter Notes - Chapter 12: Average Variable Cost, Marginal Revenue, Profit Maximization

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A price-taking consumer is a consumer whose actions have no effect on the market price of the good he or she buys. A price-taking producer is a producer whose actions have no effect on the market price of the good it sells. A perfectly competitive industry is an industry in which producers are price-takers. A perfectly competitive market is a market in which all market participants are price- takers. Two necessary conditions for perfect competition: for an industry to be perfectly competitive, it must contain many producers, none of whom have a large market share. A p(cid:396)odu(cid:272)e(cid:396)"s (cid:373)a(cid:396)ket sha(cid:396)e is the f(cid:396)a(cid:272)tio(cid:374) of the total i(cid:374)dust(cid:396)(cid:455) output a(cid:272)(cid:272)ou(cid:374)ted fo(cid:396) (cid:271)(cid:455) that p(cid:396)odu(cid:272)e(cid:396)"s output: an industry can be perfectly competitive only if consumers regard the products of all producers as equivalent. A good is a standardized product, also known as a commodity, when consumers regard the products of different producers as the same good.

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