ECN 104 Chapter Notes - Chapter 12: Marginal Revenue, Perfect Competition, Marginal Cost
Document Summary
A price- taking producer is a producer whose actions don"t affect the market price of the good they sell. A price- taking consumer is a consumer whose actions don"t affect the market price of the good they buy. A perfectly competitive market is a market where all the participants are price- takers. A perfectly competitive industry is an industry where all the producers are price takers. The industry must have a lot of producers, and none of them can have a large market share. A producer"s market share is the fraction of an industry"s total output accounted for by that producer"s output. If the consumers see all the producers" products are equal. When all the producers" goods are seen as equals, the good is called standardized product. There is free exit and entry into the industry, so producers can come and go whenever. Total revenue is equal to the market price times the quantity sold.