PSYC 241 Chapter Notes - Chapter 2: Blood Alcohol Content, Kurt Lewin, Random Assignment
11 Jan 2014
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Involves coming up with ieas, refining them, testing them and interpreting meaning of results obtained. Why do bicyclists race faster in the presence of other bicyclists? first question. After an idea has been thought of, it is important to see what research has already been done on this topic. Treeing going from one article to another article tracks down valuable information. Basic research: seeks to increase our understanding of human behaviour; designed to test a specific hypothesis from a specific theory. Applied research: make use of social psychology"s theories or methods to enlarge our understanding of naturally occurring events and to contribute to the solution of social problems. Refining ideas: defining and measuring social psychological variables: Must decide on how to define and measure variables to test hypotheses. Conceptual variables and operational definitions: from the abstract to the. Self reports: participants disclose their thoughts, feelings, desire and actions. Either individual questions, sets of questions that measure a single conceptual variable.
