COMMERCE 2MA3 Chapter Notes - Chapter 4: Social Network, Brand Management
9 Dec 2015
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How can firms excite customers about an idea, product, brand or. Keeping customers excited is a major goal, e. g. starbucks rewards app. Well-designed marketing offers have a clear call to action. Draw customers into online websites or retail stores. Sites that contain different types of blogs. Managing your personal brand in a social media world. 37% of consumers access social media via their mobile phones. Everyone today has an app even if it has no direction/purpose (or they are out of date) Creates excitement for consumers at sale time. Engaging customers using social media (creating brand presence through social media, e. g. apple website. Must be clean quality imaged, or impression of the company could change) Extended network (network of individuals being exposed to your media, extended network includes your friends and your friends friends. Gaming the system (making sure certain terms searched will lead to your website on search engine) Hr manager assess social media sources before hiring.
