COMMERCE 2MA3 Chapter Notes - Chapter 3: Canadian Tire, Core Competency, Offshoring
23 Jun 2019
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6 divisions of canadian tire: large number of retail stores. Automotive parts and services, sports, leisure, home equipment: financial division (separate services) Mastercard with 5 million customers: separate division for gas pumps, part stores. Partsource - 86 retail stores: marks is owned by canadian tire. Marks - 385 retail stores, 37 franchises, 39% share of industrial clothes market: sportcheck. Sportscheck - 421 retail stores, including 184 franchises. Macro environmental factors: operate in the external environment, namely, the culture, demographics, social/natural trends, technological advances, economic situation, and political/legal environment, or cdstep, as shown in exhibit 3. 3. Shared meanings, beliefs, morals, values, and customs of a group of people. Transmitted by words, literature, and institutions, culture is passed down from generation to generation and learned over time. Artifacts, behaviour, dress, symbols, physical settings, ceremonies, language differences, colours and tastes, and food preferences, are easy to spot. Companies need to understand various country cultures in order to be successful in international marketing.
