COMMERCE 2MA3 Chapter Notes - Chapter 5: North American Industry Classification System, Medical Device, Organizational Culture
11 Dec 2016
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Business to business (b2b) marketing: the process of buying and selling goods or services to be used in the production of other goods and services, for consumption by the buying organization, or for resale by wholesalers and retailers. Manufactures or producers: by raw materials, components and parts that allow them to manufacture their own goods. Resellers: marketing intermediaries that resell manufactured products without significantly altering their form. Government: in most countries the central government is one of the largest purchasers of goods and services. Deri(cid:448)ed de(cid:373)a(cid:374)d: the li(cid:374)age (cid:271)et(cid:449)ee(cid:374) (cid:272)o(cid:374)su(cid:373)ers de(cid:373)a(cid:374)d for a (cid:272)o(cid:373)pa(cid:374)y"s output a(cid:374)d its pur(cid:272)hase of necessary inputs to manufacture or assemble that particular output. North american industry classification system (naics) codes: a classification scheme that categorizes all firms into a hierarchical set of six-digit codes. I. e. school writes list of specifications that want such as screen size, battery life, service contract.
