PR 215 Study Guide - Final Guide: Crisis Communication, Crisis Management, Strategic Management
Document Summary
Proactive, strategic, reative, recovery: phases of strategic conflict management (important carefully study each details of each phase) Identify future issues that are likely to affect an organization. Consider options in responding to each issue. Evaluate the effectiveness and make the appropriate adjustments during and after the. Public first, take responsibility, be honest, never say "no comment", spokesperson, central media information center, constant flow, accessible, keep a log, monitor the news coverage. Excuse (minimize responsibility - organization says it had no control over the crisis) - Justification (minimize crisis - no serious damages or injuries) Corrective action (steps taken to repair damage; prevent from happening again) A plan of action for dealing with worst case scenario crisis situation. One voice: what is risk communication (definition) Verbal or written exchange to communicate information regarding risk dangers or threats to people or organizations are conveyed to forestall personal injury, health problems, and environmental damage.
