[COMM 104] - Midterm Exam Guide - Comprehensive Notes for the exam (10 pages long!)
Document Summary
Goal of communication: to become a competent communicator. Communication competence: consistently communicating in ways that are appropriate, effective, and ethical. Communication: the process through which people use messages to generate meanings within and across contexts, cultures, channels, and media. Public communication: the process of preparing and delivering a message to an audience to achieve a specific purpose. Not public communication: talking to friends, talking to yourself. Communication model: communication is a process. Is one-way (starting and end point: components: message, channel, sender, receiver, noise, ex. Interactive model: combo of two linear models: sender to receiver and receiver to sender, same components of linear but adds feedback/frames of reference. Is built (mutual influence: each person is a sender and receiver. Differences between public comm. and the general comm. model: feedback is one-way in the public model, source"s communication is intentional, messages are practiced and performed, messages tend to be researched. Purposes of public comm: to inform: to convey information.
