Marketing MKT 370 Study Guide - Quiz Guide: Keurig, Starbucks, Marketing Mix
21 Feb 2017
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Recommendation once you see it you are more likely to buy it for home. Competitors: coffee houses (single cup of coffee market), flavia, Starbucks, same for less, no hassle of going outside. Starbucks), placement (where should sell brewer, kads (aware and like gourmet. Exhibit 6- awares have keurig in office a demonstration product bc coffee, doesn"t reach many unaware(cid:524), retailer (cid:523)(cid:523)reac( larger target market- broadcast during nfl games bc they don"t have a lot of money. Based on my positioning of 4ps and target market- how many brewers and. 4ps- product b100 brewer (1 or 2 cup), price (higher price if vs much all marketing efforts will cost (guess) coffee will keurig sell. (exhibit 4) Price brewer @249, coffee = $. 60 cup, sell though kads and internet, 1 cup, (cid:884)(cid:882) mil in unaware, (cid:883) mil in aware group ??? are gourmet coffee drinkers. Profit of 1 brewer = 249-220- 15 (to pay kad) 10 (handling and.
