COM ARTS 351 Final: 351 Final Study Guide
30 Oct 2014
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Document Summary
Daytime television and the female consumer soaps: ideas of relationships, shows are about shopping (price is right). Soaps reinforce this idea by relying on it to appeal to women. Notions of quality television - assumptions about quality are tied to notions of who the audiences is. Who has the power to attribute quality, puts men in a better position to make declaration about what is good. Children and women have less control there idea of what is good doesn"t count. Bad usually codes for women, marginalized audience, advertising is a useful way to determine who that show is directed to. Relies on whites fear of the racial other like drugs tv abuse as urban non-white problem. Action for children"s television (act) founded 1968 in response to the emergence of kids tv that was centered around toy/cereal/snack advertisers. Is a grassroots organization against commercial exploitation of kids. Lobbied agains program length commercials as a result came the children"s tv act 1990.
