COM ARTS 250 Study Guide - Final Guide: Experimental Film, Nat King Cole, Texaco Star Theatre
30 Oct 2014
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Hollywood industry in crisis (studios selling off theaters, couldn"t dominate industry as easily with new competition from tv) Industry response downsizing, focus on fewer but more expensive films, which were big budget blockbuster films that drew a large audience. Mode of independent production: production starts with a concept, hires screenwriters/actors, then studios focus on distribution even before production starts. Film competing with tv used color, 3d, smell-o-vision (scent of mystery- 1960), bigger screens (wide angle effects like cinerama and cinemascope) Developing target audiences- children (disney), teenagers (teenpics), young adults (incorporated themes with violence, sex: new audience brought in new venues: drive in, art house. Drive ins took movies to suburbs, good for teens/families. 1950s radio/tv (life with luigi, i love lucy, marty) 1948- vhf stations were too cluttered: station owners did not want to switch to all uhf because vhf was stronger, clearer, could travel farther and consumers would all have to buy new tvs.
