MKT 4350 Study Guide - Midterm Guide: Federal Trade Commission, Federal Communications Commission, Ddb Worldwide

• School: UT-Dallas
• Department: Marketing Management
• Course: MKT 4350
• Professor: Biswas Abhijit

Document Summary

The ftc and narb started becoming acting: mr. olson picks up one of his wife"s house decorating magazines, and skims through the pages. Deceptive advertising: advertising that is aimed directly at a competitor and may even show the competitors brand is now legal in the usa and is known as. Competitive/comparative advertising: ____research methods that generate consistent findings over time are thought to be trustworthy. ____a research is said to conduct field work when research is conducted outside the agency. Lecture 1: the world of advertising & the structure of the advertising industry. First print ad in english date back to 1477. Examples of very early advertisements dated back to 4000 bc. Advertising: any paid form of non-personal communication about an organization, product, service or idea by an identified sponsor. 3 criteria: communication must be paid for, communication must be delivered through mass media, communication must be attempting to persuade. Advertisements: specific messages designed to persuade an audience.