[ADV 150] - Final Exam Guide - Everything you need to know! (76 pages long)

• School: University of Illinois
• Department: Advertising
• Course: ADV 150
• Professor: Hall Steve

Document Summary

Many examples will be given in class to illustrate these concepts sender: encoding/decoding, message, channel receiver feedback/noise field of experience. Creator of the messages; where it all starts; person, company or organization who has ideas or information to share with people. Content information or meaning the source hopes to convey: senders want people to think or feel things when they send symbols or images. Non-personal: without interpersonal contact neighbors, associates, co-workers; air is the channel. Advertisers target audiences hoping they interpret messages as intended. Transforming sender"s message back into thought depends on field of experience important and different for everyone. Advertiser try to understand audiences and try to find common ground. Factors that can disrupt, interfere with messages. No overlap in foe creates noise interference, disrupts, distracts. Communication back to sender or out to others (people ask advise on brand from others)