MARK 3000 Midterm: Marketing Test Review Ch 1 & 2

Which of the following is a characteristic of products produced by multinational corporations?

 

 

a) ​Products are developed to meet unique market requirements whenever possible.

 

b) ​Products are developed to cater to local markets.

 

c) ​Products are inadequately distributed in local markets.

 

d) ​Products are not subjected to test marketing.

Which of the following statements about global brands is most accurate?

1. A global brand is marketed under different brand names for every market.

2. A global brand alters the product or service formulation for each country.

3. A global brand has marketing programs that are coordinated in each individual country where the service is sold to ensure a consistent customer experience.

4. A global brand uses the same product formulation or service concept across multiple countries and cultures.

5. A global brand is a collaborative effort among several different multinational firms to ensure that semiotic mistakes do not occur.