PUR 4932 Study Guide - Midterm Guide: Social Media Marketing, Apress, Brand Awareness

• School: University of Florida
• Department: Public Relations
• Course: PUR 4932
• Professor: Lisa Buyer

Document Summary

Visual pr tips for sm profiles: update your images on social media profile to reflect seasonal, timely, trending and relevant images, get creative, stay away from using only a logo, pay attention to your twitter background image and let it tell your brand story, use images to make visual and social impact, always use an image with every post. What to take photos of: events, tradeshows, behind the scenes @ company headquarter, step by step how to, contests with #hashtags. Your company on instagram: visual, interesting, evocative, personal, human, real. Report and share visual news: infographics, events, company blogs, products/services, reports and white papers, follow blog categories or website navigation, slides/presentations. Visual social media tools: picmonkey, instaquote, 123rf. com, piktochart, infogr. am, visual. ly, camera+ Steps to building an image strategy: assess the landscape, assess existing images, images people share, non image content that is popular, assess your inventory, marketing objectives, target audience, assess your needs, create images, adjust and repeat.