PUR 4100 Study Guide - Final Guide: Hootsuite, Adze, Linkedin
20 Oct 2015
School
Department
Course
Professor
Document Summary
Social media is the most exciting innovation in mass communications. Its growth and large reach in such a short time is staggering. In doing a social media post for a client or employer, know the audience you are trying to reach. Then go with the most appropriate social media site with the most appropriate message. Post can be maximum of 420 characters plus a link. Recommend keeping it to 250 characters or shorter so that it can be viewed completely in the newsfeed: messaging. Use action-oriented messaging for events, celebrations, and conferences. Include one link to a web page, photo, or captioned video. Tweets can be up to 140 characters, but try to keep tweets to 120 characters or less abbreviate as much as possible to save character space. Writing tweets of 120 characters or less makes it easier for followers to re-tweet your message without having it edit it to make it briefer: tone.
