BUAD301 Study Guide - Midterm Guide: National Car Rental, Golf Digest, Ikea

• School: University of Delaware
• Department: Business Administration
• Course: BUAD301
• Professor: Michal Herzenstein

Document Summary

Ikea furniture store promotes its furniture to its target market based on its customers" personality attributes and lifestyles. Therefore, ikea primary basis for segmenting the furniture market is ________________: psychographic, which of the following should not be a lifestyle segmentation factor, growth rate of the segment. The terminator home security company markets its infrared alarm system to urban residents who are more likely to experience a theft than their rural counterparts. This is an example of ____ segmentation: geographic, a national car rental firm targets 50 percent of its advertising to a particular segment of its target market. Salespeople who rent a car for more than 40 weeks per year. __________ statement for volvo in north america: positioning, which of the following is inappropriate for segmenting industrial markets, psychographic segmentation. Sunshine conservatories has launched a series of ads in which it attempts to demonstrate its products superiority on selected attributes relative to competitive brands.