MGT 103 Study Guide - Final Guide: Marketing Management, Market Price, Social Forces

• School: UCSD
• Department: Rady School of Management
• Course: MGT 103
• Professor: Craig Eberhard

Document Summary

Taglines: phrases that imprints company or product in consumer"s mind. Marketing: is the activity for creating, communicating, delivering, and exchanging. More simply: offerings that benefit its customers, the organization, its stakeholders, and society at large: to discover the needs and wants of prospective customers, satisfy them. A want is a need that is shaped by a person"s knowledge, culture, and personality. Relates to many people, organizations, and environmental forces. 1: a desire and ability on their part to have their needs satisfied, a way for the parties to communicate, something to exchange. Discover consumer needs through research and them satisfy them with a marketing program. Product: a good, service, or idea to satisfy the customer"s needs. Promotion: a means of communication between the seller and buyer. Place: a means for getting the product to the customer. 1: set a direction, create strategies to successfully develop and market their offerings, anticipate future events ( and opportunities) , respond quickly.