MGT 103 Study Guide - Midterm Guide: Customer Relationship Management, S.M.A.R.T., Swot Analysis

• School: UCSD
• Department: Management, Rady School of
• Course: MGT 103
• Professor: ROBERT H. CAMPBELL

Document Summary

Marketing - activity for creating, communicating, delivering and exchanging offerings that bene t its customers, the organization, its stakeholders and society at large. marketing is the activity for _____________, ______________, _____________ and. _____________ offerings that bene t its customers, the organization, its stakeholders and society at large. Creating, communicating, delivering and exchanging marketing to ____________ the ___________ and _____________ of customers; and. ___________ them - discover the needs and wants; satisfy. A want is a _________ shaped by a person"s ______________, _______________, and. ______________ - need; shaped by a person"s knowledge, culture, personalty. A marketing department relates to ____________,____________, and ______________ . 2+ parties w/ unsatis ed needs: a desire and ability on their part to have their needs satis ed, a way for the parties to communicate, something to exchange ($) Marketing seeks to discover consumer needs through research and then satisfy them with. Why don"t we provide the lowest priced and highest quality product, and pay.