MKTG 3101 Study Guide - Midterm Guide: Iphone, Storebrand, Value Proposition
Document Summary
Multiple choice: 30 questions: p&g sells six brands of laundry detergent in the united states, each designed for one of six laundry segments p&g has identified. Together, these six brands take 62% of market share. Short answer: 2-3 (multi-part): marketing research [10 points total] What is the difference between correlation and causation? (3 points) What is one research method that captures correlation? (2 points) Imagine that you work for a marketing research firm that has an account with a company launching a new energy drink. This company has several questions for your research firm. In this assignment you will choose one of the questions below and describe what research technique you will use to answer this question. Please circle the question that you would like to tackle. What are the benefits/downsides to this research approach? (5 points) Marketing is engaging customers and managing profitable customer relationships. Can generate strong emotions and create a true experience.
